Nature Tourism or Ecotourism appears as a richer alternative to traditional tourism. It is one of the most active forms of sustainable tourism, in balance with the preservation of cultural and ecological values exclusive to a particular geographic environment. It involves the respectful enjoyment of a natural environment, in rural settlements that attract visitors for their biological, scenic or cultural wealth, creating an emotional bond in favour of its protection and preservation.
To that respect, the role of the Local Guide, as a specialised interpreting agent, as well as all the organisations that make nature available to the public in a respectful and orderly manner, optimising their observation capability and contributing to their awareness through environmental education.
For all these reasons, the basic profile of Ecotourism’s consumer is more of an independent traveller, looking to escape mass tourism, in search for a more direct and intimate contact with nature and the local population; identifying with the values and quality of the services that their provider has made available for them to discover and get to know the different destinations within their itinerary.
“Knowing for admiring, respecting for preserving”
The Valley of Ezcaray. Leisure and Nature in abundance
We are located in the Oja Valley area, at the mountainside of La Rioja’s renowned Sierra de La Demanda. An extended forest territory outlined by high mountains and deep valleys, with rivers wrapped up by a natural green tapestry that truly is a heady spectacle at any time of the year. Furthermore, every town and nook of this phenomenal scenery has so much to tell. It really is the ideal destination for hiking and the peaceful observation of nature.
Due to its exceptional geographic location and its extensive topography of mountains, if we explore this space in depth, we will come across an unusual variety of reliefs, climates and grounds, that converge at an extremely reduced territorial extension, right at the frontier of the Atlantic and Mediterranean ecosystems. Such circumstance favours the existence of an extraordinary associated biological diversity, as shows its large variety of fauna, flora and fungal species. These reasons make it one of the most interesting regions in the Iberian Peninsula for the study and observation of wildlife.
La Rioja’s Nature at your fingertips
Ezcaray, as first City of Touristic Interest declared in La Rioja, holds an extensive offer of accommodation, restaurants, bars and shops to enjoy the typical products of each season, washed down with a good glass of Rioja wine. It is a strategic locality for the purpose of organising all our excursions and field trips. And what better way to enjoy them than guided by an local experts, with perfect knowledge and experience of the territory, encouraging the discovery of such exceptional natural resources in a friendly and educational manner, as well as mindful of the natural environment.